Blog

Making of a SKOKO Tie
From the first design decision to Pantone colours, proportions, inner construction and production in Italy: a look at how a SKOKO tie is made — and why its real story only begins with the person who wears it. Read more...
The Dress Code Collection
There was a time when the tie was simply part of many dress codes. Today, wearing one is a conscious choice. The Dress Code Collection brings together seven designs for seven different moments. Read more...
The Gentleman Values Collection
Classic menswear has always meant more to us than well-cut suits and fine ties. It also represents a certain way of carrying yourself — not as a matter of clothing, but of character. With the Gentleman Values Collection, we wanted to explore exactly that idea. This collection was not inspired by a season, a place or a particular style. Instead, we asked ourselves a simple question: Which qualities do we associate with a gentleman? The answers led to seven values. Values we consider timeless and which shape this collection. Each... Read more...
Second Drop — An Homage to the Italian Summer
Second Drop — An Homage to the Italian Summer After the first SKOKO collection, one thing became clear very quickly: the next collection should not simply introduce new colours or patterns. It should capture a feeling. The inspiration for the Second Drop came from travelling along the Italian coast — places where days begin slowly, evenings stretch a little longer and classic elegance feels completely natural. I wanted to translate that atmosphere into five ties. Each design tells its own story. Porto di NotteInspired by the quiet hours in Italian... Read more...
Sprezzatura — The Art of Deliberate Imperfection
Sprezzatura Sprezzatura is more than a styling device. For me, it describes much of what makes classic menswear interesting today — enough so that I have the word tattooed on my wrist. The term comes from Italian and describes a deliberate sense of ease within an otherwise classic, elegant look. Its roots reach back to Baldassare Castiglione in the 16th century, who used sprezzatura to describe the art of making something difficult appear effortless. What does sprezzatura actually mean? For me, sprezzatura lives in a considered break with convention. It... Read more...
The Story of SKOKO Ties
How SKOKO ties began A few months ago, I started creating content on Instagram without a grand plan behind it. I simply wanted to share the things I genuinely enjoy and, in many cases, the things I felt were missing. It quickly became clear to me that this was not only about outfits. It was much more about how you feel in what you wear and whether you feel comfortable enough to wear it with confidence. I kept noticing the same thing: many people are interested in classic menswear, enjoy... Read more...